I have almost 600 Facebook friends now, but I don’t make friends for any other reason than I like having friends, both real and virtual – and, in many cases, a virtual friendship on Facebook or Twitter is an introduction to, at least, an in person meeting and perhaps Friendship that extends offline – or [...]

I’m evaluating ComScore’s Segment Metrix Product offering for a few more days and wanted to post both on that and AdMetrix over the weekend.  My mind, overall, is burnt out with all the stuff I’ve been doing of late and later on, this afternoon, I’m going out to see the FIGMENT Festival that’s going on [...]

It sounds like there’s a rumor going around that Microsoft will Acquire Powerset for $100 Million, according to VentureBeat and Read/WriteWeb.
Rumors about Microsoft’s interest in Powerset had been swirling around the Valley since last month, when Dan Farber first brought up the possibility in a post on CNet.
Powerset launched The consumer-facing side of Powerset [...]

See part 1 -Social Media Roundtable – Part 1 and part 2 – Linking social media campaigns to sales of products – Social Media Roundtable – part 2
Dissemination – Viral Aspect (could be termed “breadth” of Engagement); but you can have Engagement without influence.
Looking at Engagement in the Blogosphere – posts, comments, number of times [...]

Are Social Networks one of the battlegrounds between rich and poor?   Is the Tale of Two Cities, today, about those that have information and use it vs. those that don’t or can’t?
Not sure, but I suspect a study by the Luxury Institute which I heard about from Social Media Today -where  Social Networking Appeals to [...]

Noticed an interesting post at Social Media Today about the Social Network Wars are Over; Now the Fun Begins which had this chart (see below) and it’s commentary:
If you’re sitting on the sidelines waiting for the market to pick winners in the social network race, you can stand up now. Hitwise data for 2007 shows [...]

While label social networking, Wiki Style, took a step forward with MediaWiki’s SocialProfile extension – a good write up of SocialProfile was done at Read/WriteWeb in a post titled Wikia Open Sources Social Networking – Focused Networking Now Open to All
“… The ability to set up an Open Source social network is now available to [...]

Now that I have access to ComScore MyMetrix, I can pull the data I’m seeing in other reports, based on ComScore, for myself. The actual story is on Are U.K. Users Burning Out on Social Networking? in Read/WriteWeb but the story is more about Facebook and US Visitors, as reported by TechCrunch in a [...]

I was kinda thinking about a Social Media Diagram I saw today on Search Engine Land titled  – Search Illustrated: Building A Company With Social Media; it clearly needs more definition but it’s rare to see the Social Media Process (and stakeholders) shown with this much clarity.

I think if each one of these  “levels” of [...]