The Future Is Now – What’s Here, What’s Next and What’s In the Way? Advertisers and marketers are continually on the hunt for creative opportunities to be “in” the social space. The landscape is constantly evolving but there are some pioneers of the platform who “got there first” and did it right. This panel teaches [...]

Here’s another workshop I went to today at the IAB Leadership Council on User Generated Content. Facebook Practical Insights for Leveraging Social Media While the value proposition of social media for marketers is becoming clearer, finding the right plan of attack for your brand is not always apparent. This pragmatic session will give marketers effective [...]

I got to listen to a very interesting workshop on “Brand Virility” measures created by Nielsen in conjunction with the New York Times. See what you think. Nielsen Online Quantifying Brand Influence in Consumer-Generated Media – A Publisher’s Story The digital consumer continues to challenge the meaning of online audience, engagement and influence metrics. With [...]

Here’s the first panel discussion from the IAB Leadership Forum User Generated Content & Social Media It’s All About Performance…. Isn’t It? There is no doubt about the enormous potential for advertisers in the social space. But in order to transfer value across the chain, marketers first require clear, consistent and transparent metrics. Moving the [...]

I’m at the IAB Leadership Forum User Generated Content & Social Media today and here’s the Keynote information – which was actually better than I expected. Wikis & Widgets, Blogs & Tweets: Defining User-Generated Content & Social Media Building consensus on definitions across the ecosystem is essential to fully monetizing the exploding consumer share of [...]