See part 1 -Social Media Roundtable – Part 1 and part 2 – Linking social media campaigns to sales of products – Social Media Roundtable – part 2 Dissemination – Viral Aspect (could be termed “breadth” of Engagement); but you can have Engagement without influence. Looking at Engagement in the Blogosphere – posts, comments, number [...]

See the first part of my coverage of Social Media Roundtable – Part 1. In this part of the RoundTable we’re talking about how to social media campaigns to sales of products and ROI. I remembered the example of the Social Media Campaign about the Social Media Roller-Coaster It’s hard to qualify the value of [...]

I’m here in Toronto today (at the Toronto Hilton) at the Social Media Roundtable (Third Tuesday on Social Media in Toronto – I’ll be there – Updated)- and I’m going to try to summarize here, what I’m absorbing and processing from this meeting of about 30 people. We had a round of introductions and a [...]