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February 24, 2008

Revelation – MultiChannel Customers might cost more than they’re worth

I’m streching it a little but I found Kevin Hillstrom’s post Multichannel Customers Are Not The Most Profitable Customers worth taking a closer look at – perhaps because few people are writing about multichannel metrics or even have published a book on it  (Hillstrom’s Multichannel Forensics at ForBetterBooks.com )
But what he says – that if [...]

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WebAnalyticsInfo Presentation at WAASOCIAL

Worldwide Traffic Usage for major Social Networks

Interestingly enough – when you look at comScore MyMetrix with some creative ideas you can find out all kinds of stuff. Earlier tonight while walking over to my studio I was thinking about Social Network Fatigue with Facebook Traffic is leveling off, other Social Networks too – are people losing interest?
But is it really [...]

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