Revelation – MultiChannel Customers might cost more than they’re worth
I’m streching it a little but I found Kevin Hillstrom’s post Multichannel Customers Are Not The Most Profitable Customers worth taking a closer look at – perhaps because few people are writing about multichannel metrics or even have published a book on it (Hillstrom’s Multichannel Forensics at ForBetterBooks.com )
But what he says – that if [...]
